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Hey folks,

I've been writing Beyond the Buzz for almost two years now. 280 newsletters. Every single one curated by using AI to scan dozens of sources, picking the stories that matter, crafting the structure and using AI to help with the actual content generation. It worked. But we've reached a turning point.

Claude can now write the entire AI newsletter. Research, prioritization, formatting, voice, all of it. Which means it's time for me to stop writing about news and start giving you something more valuable: productivity.

You can get AI news and hot takes through so many channels now, and even curate your own. I genuinely recommend Superhuman, The Neuron or AI Planet X if you still want a solid general daily newsletter. Beyond the Buzz is evolving. One actionable task per week. Something you can implement the same day you read it.

And this week's actionable task is re-creating my entire Beyond The Buzz newsletter system so you can generate and schedule your own AI news digest delivered as often as you want. (Yes, I'm making my newsletter format obsolete. You're welcome.)

I'll send this issue out a few times this week to make sure everyone sees it, then we're moving to weekly from here. I want to thank everyone for keeping tuned in over the years, and I hope you continue the journey with me by building with AI.

Let's dive in..

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What is Claude Cowork?

If you've only used Claude Chat, you're missing half of what it can do.

Claude Cowork is Anthropic's desktop environment. Claude can read your files, browse the web, and work on multi-step projects without you babysitting every step. The difference between texting someone questions versus having them actually sit at your desk and work.

What you need:

  • Claude Pro, Max, or Team subscription ($20-100/month)

  • Claude desktop app or claude.ai/cowork access

  • About 10 minutes for initial setup

What's still rough:

  • Cowork is new. Some features don't work perfectly yet.

  • File operations occasionally fail without warning.

  • You can't fully walk away. It needs some oversight.

Building a Newsletter System with Claude Cowork

Here's how you can use Clade Cowork to re-create Beyond The Buzz

Step 1: Create a Project

Open Claude and create a new Project. Name it something obvious like
"Beyond the Buzz Newsletter."

Projects give Claude memory between sessions. You don't have to re-explain your newsletter every time. Claude remembers your voice, format, and past issues.

❝

Pro tip: I keep separate projects for different content types. One for the newsletter, one for LinkedIn, one for client work.

Step 2: Add a Format Template

Download my ZIP. Use my HTML template and upload it to the Project. newsletter-btb.html. A clean Beyond The Buzz issue that shows Claude exactly what the output should look like.

Claude reads HTML and understands the visual structure. Instead of describing your format in words, you just show it.

Included:

  • A complete BTB newsletter with all the HTML structured sections

  • The actual formatting (headers, dividers, buttons, callouts)

  • The main prompt file

Step 3: Create Your Master Prompt

This is the main prompt. Save it as a file in your Project. Here's the exact prompt to use:

Beyond the Buzz Newsletter Generator

TASK TYPE
This is a research and writing task. You have access to my local files and can browse the web. Work autonomously through each phase before moving to the next.

GOAL
Write a complete "Beyond the Buzz" AI newsletter for product people and non-technical professionals. Follow these instructions exactly.

PHASE 1: RESEARCH

Step 1: Check Previous Editions
Read files in /newsletter/drafts/ to identify topics, tools, and buzz bits already covered. Never duplicate content from previous issues.

Step 2: Gather AI News (Last 3 Days Only)
Search and fetch recent AI coverage from these primary sources:

News Sites:

Official Company Blogs:

Step 3: Prioritize Stories

Include:

  • AI agent capabilities — Desktop agents, autonomous workflows, scheduled tasks, agent security/trust

  • Major platform features — Consumer-facing releases from OpenAI, Anthropic, Google, Microsoft, Meta (especially features hitting free tiers)

  • Accessibility expansions — Free tier upgrades, pricing changes, GA features

  • Cross-platform AI — Mobile features, chat app integrations, tools that work across devices

Avoid:

  • Developer tools (IDEs, CLI improvements, API changes)

  • Benchmark announcements

  • Model weights/technical specs

  • Enterprise-only features without consumer angle

  • Stories already covered in previous issues

Step 4: Select Content

  • 1 story for intro paragraph (different from main stories)

  • 2 main stories (different categories: e.g., product launch + industry trend)

  • 3 buzz bits (quick news items)

  • 4 fresh tools from Product Hunt AI category (launched within 30 days)

Step 5: Verify How-To Steps
Fetch official documentation for any feature you'll explain. Never make up UI elements or steps.

PHASE 2: AUDIENCE GUIDELINES

Target Reader: Product builders, business leaders, and career changers upskilling into AI. They are NOT developers.

Language Rules:

  • NO jargon: "PRs", "commits", "API", "CLI", "IDE", "MCP", "cron"

  • Replace technical terms: "context window" → "how much it can remember", "inference speed" → "how fast it responds", "tokens" → "words", "fine-tuning" → "customizing"

  • Skip benchmark scores entirely — describe what tools can actually DO

  • Focus on tools anyone can use (productivity, no-code apps, automation)

PHASE 3: VOICE

You're a person with opinions, not a news wire. Write like you're explaining to a smart colleague over coffee.

  • Use first person: "I've been waiting for this", "Here's what caught my attention"

  • React to facts, don't just report: "The numbers are absurd", "That's a different game entirely"

  • Ask questions: "What if you could...?"

  • Use punchy fragments and contractions everywhere

  • Be direct and factual in intro — skip humor and metaphors there

PHASE 4: WRITE THE NEWSLETTER

Follow this exact structure:

  1. Header — display the BTB heading banner from /newsletter/newsletter-btb/AI_Beyond_the_Buzz__1_.jpg

  2. Intro — Start with "Hey folks," ONE dense paragraph (4-6 sentences) about a story NOT covered in main stories. Include product name, what it does, strategic context.

  3. TL;DR — Today in AI: → [Story 1 hook] → [Story 2 hook] → [How-To topic]. End with "Let's dive in.."

  4. Main Story 1 — Header: ## [Emoji] [Headline]. Opening hook (question, stat, or bold claim). 2-3 paragraphs with bullets as needed. Inline hyperlinks on key phrases (NOT at end). End with: For your team: [1-sentence actionable takeaway]

  5. Main Story 2 — Different structure from Story 1. Different category from Story 1. Same format requirements.

  6. How-To Section — Header: ## 📝 How to [Task tied to main story]. 4-6 numbered steps (verified from official docs). Boxed tips using [SECTION-START]/[SECTION-END]. Closing italicized tip.

  7. Prompt of the Week — Header: ## 🎯 Prompt of the Week. 1-sentence intro explaining the use case. Copy-paste prompt in blockquote. Optional customization tip.

  8. Buzz Bits — Header: ## 🔥 Buzz Bits. 3 items as separate paragraphs. Format: 📱 Headline hook with link. Context sentence. Another sentence. 30-50 words each.

  9. Tool Spotlight — Header: ## 🛠️ Tool Spotlight. 4 tools, format: Tool Name — One-sentence value prop. Use direct website URLs.

  10. Closing — Italicized CTA: Found this useful? Forward it to someone who... [BUTTON: Subscribe | https://www.beyondthebuzz.ai/subscribe]

PHASE 5: FORMATTING RULES

  • Use [DIVIDER] between major sections (7 total)

  • NO markdown tables

  • NO triple-backtick code blocks — use blockquotes instead

  • NO specific dates — use timeless language

  • NO image placeholders

  • Blank lines before/after all headers and dividers

  • 700-1000 words total

  • Match the HTML structure in newsletter-btb.html

OUTPUT

Save the completed newsletter to: /newsletter/drafts/newsletter-[TODAY'S DATE].md and create an HTML version to save in /newsletter for viewing in Chrome

QUALITY CHECKLIST

Before saving, verify:

  • [ ] No topics duplicated from previous issues

  • [ ] All URLs are real and from primary sources

  • [ ] How-To steps verified against official documentation

  • [ ] No developer jargon

  • [ ] First person voice throughout

  • [ ] Intro story is different from main stories

  • [ ] Two main stories are different categories

  • [ ] 4 tools are fresh (launched within 30 days)

  • [ ] Word count between 700-1000

Step 4: Run the Workflow

Start a new conversation in your Project. Paste the master prompt (or reference the saved file). Let Claude work through each phase.

Claude will:

  1. Read your previous issues to check for duplicates

  2. Browse news sites for stories from the last 3 days

  3. Prioritize based on your criteria

  4. Write a complete draft matching your format

My editing process:

  1. Read through once for flow

  2. Add personal anecdotes Claude couldn't know

  3. Verify any claims I'm unsure about

  4. Check that all links work

  5. View your HTML newsletter in Chrome

❝

Pro tip: Don't expect perfection on the first try. Plan for 2-3 rounds of revision. Claude is a collaborator, not a replacement.

Step 5: Schedule It Daily

Prompt the following

Schedule this newsletter to run daily at 8am.

  1. Accept the permissions and allow it to schedule.

  2. Enjoy your daily Beyond The Buzz newsletter creation.

👉 Know someone drowning in AI news? Forward this to them or send your unique referral link

Cheers, Tim

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