🚀 DeepSeek V3.2 Matches GPT-5

Hey folks,

Chatbots are now internet infrastructure. That's not exaggerating, ChatGPT alone pulls 5.9 billion monthly visits, putting it alongside Instagram in the top 5 most-visited websites globally. AI services collectively hit 7 billion web visits in September, up 76% year-over-year. Mobile app downloads surged 778%. And here's the kicker: users aged 45+ jumped from 20% to nearly 30% of the user base in just one year. When a platform rivals social networks in traffic and your parents are using it daily, it's core infrastructure, and that explains why OpenAI is building ads into it.

Let's dive in..

🚀 DeepSeek V3.2 Matches GPT-5, And It's Open Source

🐝 The Buzz: DeepSeek V3.2 and V3.2-Speciale just launched, and the benchmarks are stunning. V3.2-Thinking scores 93.1% beating Claude 4.5 Sonnet's 87.0% and trailing GPT-5-High by just 1.5 points. All of this under an Apache 2.0 license.

• Architecture that scales: V3.2 runs 671 billion total parameters but only activates 37 billion per token using Mixture-of-Experts, 128K tokens without the typical cost explosion.

• Coding benchmarks are competitive: LiveCodeBench shows V3.2 at 83.3% versus GPT-5's 84.5%. But on SWE Multilingual (real GitHub issues), V3.2 solved 70.2% of problems compared to GPT-5's 55.3%. For pure software engineering tasks, the open-source model wins.

• Where it falls short: Agentic capabilities. On TerminalBench tests for CLI automation and multi-step reasoning, DeepSeek trails both Claude and GPT-5 significantly. If you're building autonomous agents, the closed-source models still lead.

💡 Takeaway: DeepSeek V3.2 is the first open-source model credibly competing with GPT-5 on reasoning and coding. For teams that need to run models locally or want to avoid API costs, this changes the calculus. The catch: agent workflows still favor Claude and GPT-5.

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The Hustle: Claude Hacks For Marketers

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📱 ChatGPT Ads Are Coming, And We Have The Receipts

🐝 The Buzz: A code leak from ChatGPT's Android beta confirms OpenAI is building advertising infrastructure. The strings "search ad," "search ads carousel," and "bazaar content" appeared in version 1.2025.329.

• Personalization concerns: Last month, The Information reported that OpenAI was considering ads tailored to ChatGPT's memory of user interactions. That's not just targeted advertising, it's advertising with context about your goals, habits, and conversations.

• Marketplace-style presentation: The "bazaar content" reference suggests product cards and shopping carousels similar to Google or Amazon will appear when users ask ChatGPT for product recommendations.

• The Altman pivot: OpenAI's CEO previously called ads "unsettling" and a "last resort." CFO Sarah Friar said there were "no active plans" for advertising as recently as late 2024. But this year, Altman said he wasn't "totally against" advertising and praised Instagram's ad model. Revenue pressure changes positions.

💡 Takeaway: Free users should expect ads by 2026. If you're building on OpenAI's APIs, this signals the company is diversifying revenue beyond subscriptions and enterprise deals. The question is how intrusive will the Ads be?

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  Here's what you'll find in this article:

  0. The Golden Rules of Prompting

  1. Text Rendering, Infographics & Visual Synthesis

  2. Character Consistency & Viral Thumbnails

  3. Grounding with Google Search

  4. Advanced Editing, Restoration & Colorization

  5. Dimensional Translation (2D ↔ 3D)

  6. High-Resolution & Textures

  7. Thinking & Reasoning

  8. One-Shot Storyboarding & Concept Art

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🐝 AI buzz bits

🤖 AWS re:Invent 2025 went all-in on agentic AI with Amazon Nova models, new Bedrock AgentCore for multi-agent orchestration, and Project Rainier, the supercomputer built with Anthropic using 500,000 Trainium2 chips, now officially online and powering Claude training.

📹 TwelveLabs launched Marengo 3.0 at AWS re:Invent, a video foundation model that treats video as a "living, dynamic system" rather than frame-by-frame analysis, with 4-hour video support and 36-language multilingual capabilities.

📋 FDA deploys agentic AI to all 18,000 employees, with systems that can plan, reason, and execute multi-step tasks for pre-market reviews, post-market surveillance, and compliance work, all built in a GovCloud environment.

🔥 AI productivity tools

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