🍏 Apple’s WWDC underwhelms on AI

+ AI Killing Creativity?

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Hey folks,

ChatGPT now has more monthly users than Wikipedia. As of mid-2025, ChatGPT is sitting at around 600 million monthly active users, while Wikipedia has seen a decline to about 500 million. It's a shift that says a lot about how people are getting information these days. Instead of clicking through pages, more folks are just asking ChatGPT for answers. Whether that's good or bad is up for debate, but it's clear that AI tools are becoming the go-to for quick info.

Let’s dive in..

Read Time: 5 minutes 

🍏 Apple’s WWDC underwhelms on AI

🐝 The Buzz: Apple just wrapped up WWDC 2025, and while the AI fireworks were more sparkler than grand finale, there’s still plenty to unpack. We got a shiny new design, smarter tools, and a few features that might actually make your life easier if you’ve got the right device.

  • 📱 iOS 26: Liquid Glass Design - watch
    Apple introduces a new "Liquid Glass" design in iOS 26, featuring translucent elements and rounded edges for a refreshed interface across devices. Very nice!

  • 💻 macOS 26 (Tahoe): Revamped Spotlight macOS 26, named "Tahoe," brings a redesigned Spotlight with personalized filtering and quick actions, enhancing search functionality.

  • 📱 iPadOS 26: Enhanced MultitaskingiPadOS 26 introduces advanced windowing capabilities, allowing users to resize and manage multiple app windows, aligning the iPad experience closer to macOS.

  • ⌚ watchOS 26: AI-Powered Workout BuddywatchOS 26 debuts "Workout Buddy," an AI fitness coach providing personalized advice and encouragement during workouts.

  • 🎮 visionOS 26: PSVR2 Controller SupportvisionOS 26 adds support for PlayStation's VR2 Sense controllers, expanding the range of compatible virtual-reality games.

  • 🎧 AirPods: New Camera ControlsUpcoming AirPods updates will allow users to take photos with a tap and offer improved audio recording through voice isolation features.

  • 🧠 Apple Intelligence: Live TranslationApple Intelligence now offers live translation across calls, FaceTime, and messages, facilitating real-time multilingual communication.

💡 Takeaway: WWDC 2025 focused on refining user experience with design overhauls and practical AI features. While not groundbreaking, these updates aim to enhance daily interactions across Apple's ecosystem. Just don’t expect Siri to suddenly become your genius assistant yet.

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🎨 Is AI Killing Creativity in Advertising?

The Cadbury’s Dairy Milk TV advert

🐝 The Buzz: The advertising world is grappling with the rise of AI, and it's causing quite a stir. Zuck envisions a future where AI handles ad creation from start to finish, no human input needed. This shift threatens traditional agencies, with fears of job losses and a decline in creative quality.

Meta's upcoming AI tools aim to automate the entire advertising process, from creation to targeting. While this could benefit small businesses by lowering costs, it raises concerns about the value of human creativity and the potential for homogenized, "fast food" style ads.

Agencies like WPP are investing heavily in AI to stay competitive, but even their CEO, Mark Read, has announced his departure amid these industry changes. The question remains: can human creativity coexist with AI efficiency, or are we witnessing the end of an era in advertising?

🔍 Key Highlights

  • Meta's AI Ambitions: Plans to fully automate ad creation and targeting by the end of next year.

  • Agency Response: WPP and others are investing in AI, but face challenges adapting to the new landscape.

  • Creative Concerns: Fears that AI-generated ads may lack the nuance and originality of human-created content.

💡 Use Cases

  • Small Businesses: Access to affordable, AI-generated ads without needing an agency.

  • Large Brands: Potential cost savings, but risk of losing the unique brand voice and creative edge.

  • Advertising Agencies: Need to redefine roles and focus on strategic, high-level creative work that AI can't replicate.

📌 Takeaway: The integration of AI into advertising is inevitable, but it doesn't have to mean the death of creativity. Agencies and creatives must adapt, finding ways to leverage AI's efficiency while preserving the human touch that makes advertising resonate.

📰 Like newsletters? Here are more our readers enjoy.

💻️ How to optimize your LinkedIn profile

Use an AI assistant to give you feedback for making a stronger LinkedIn profile.

  • Go to ChatGPT

  • Prompt the following

Prompt: Act as a LinkedIn personal branding expert and copywriter. I want to optimize my LinkedIn profile to attract more Clients. I’ve attached a PDF that includes my current profile content: headline, About section, experience, skills, and possibly recommendations.

Please analyze the profile and provide:

Headline Suggestions – Clear, scroll-stopping headlines that speak directly to my target audience and value. Give me 2–3 options.

About Section – Rewrite the “About” section to tell a compelling story while highlighting credibility, achievements, and personality. Make sure it aligns with my goal.

Experience Section Feedback – Identify any inconsistencies, outdated phrasing, or missed opportunities to add impact. Suggest edits that use action verbs and quantifiable results.

Profile Strengths & Gaps – Point out what’s working well and what’s missing. 

Tone & Style Alignment – Ensure the voice is confident, approachable, and tailored to the audience I want to attract.

Format the output with bold headers for each section. Include examples where possible and be specific — I want this to be ready-to-copy or easy to tweak.

🐝 AI buzz bits

🚀 OpenAI just hit a jaw-dropping $10 billion in annual recurring revenue thanks to its ChatGPT juggernaut, targeting a whopping $125 billion by 2029 while attracting millions of paying business users.

🎁 McKinsey is turning their interns into tech pros as over 75% of employees use Lilli, their AI tool, to whip up PowerPoint slides and proposals, leaving junior tasks to the bots.

🤖 Meet Pepper (again), the humanoid robot taking on the festival crowd with ChatGPT-powered conversations, revealing a mix of curiosity and confusion among attendees as we slowly learn to embrace our AI companions!

💬 OpenAI's Joanne Jang dives into the evolving emotional bonds people are forming with AI, exploring how these attachments shape our connections and the responsibility of designing models that feel warm yet remain self-aware and healthy.

📊 Google just unleashed AI Mode's interactive chart visualizations to turn your finance queries into dynamic graphs, making it easier than ever to analyze stock performances and dividends with just a few clicks. 

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  3. Google Edge AI is a platform enabling developers to build AI features that will run directly on mobile devices and web apps, while the Edge Gallery includes models you can download and run on your Android phone locally.

  4. Open Paper - Discover and manage research papers effortlessly with a sleek, user-friendly platform for academic insights.

For a full list of 1000+ AI tools, visit our Supertool Directory

🤘 Wed Vibes

I hope you enjoyed the AI buzz today.

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Cheers, Tim

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